Capabilities

Writing and Production

As a writer and producer, I offer the following services:

  • Creative Writing
  • Technical Writing
  • Article Writing
  • Copywriting, Long & short form
  • News Writing
  • Corporate Blogs
  • Video Production
  • Post-production
  • Production Coordination
  • Field Production
  • Live News
  • News Reporting

 

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Marketing

To expand awareness and raise the profile of clients’ brands, I use existing and emerging content marketing tactics along with traditional and digital public relations to develop and implement effective campaigns.

The following is a rundown of my capabilities:

Content Marketing Services

  • Content strategy
  • Social media marketing support
  • Blog support
  • Article marketing (e.g. bylined pieces, etc.)
  • Website copy (content development and updates to existing content)
  • Email marketing/newsletters
  • One-sheets
  • Content curation recommendations
  • Digital marketing support (e.g. Yelp, Wikipedia, etc.)
  • Word-of-mouth marketing (e.g. testimonials, reviews, etc.)
  • Web measurement and analysis
  • Creative recommendations (e.g. videos, infographics, etc.

 

Public Relations Services

  • Media relations (online, TV, and print, including consumer and trade publications)
    • News releases (development and distribution)
    • News story angle development
    • Media and influencer list building
    • Media pitching
    • Editorial calendar compilation
    • Reactive PR management
    • News monitoring
    • Interview coordination
    • Media coaching/interview preparation
    • Press kit compilation
  • Digital PR/newswire coordination
  • Corporate philanthropy
  • Speaking engagements
  • Awards identification/entry support
  • Event marketing support
  • News tracking, analysis and reporting

When necessary, I may recommend supplementing your PR/content program with services I also offer:

  • Brand Strategy
  • WordPress/CMS support
  • Pay-per-click support
  • Video production coordination
  • Video editing
  • Copywriting
  • Inbound marketing support
  • Graphic design
  • Pay-per-click support
  • Video production

 

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